Webpato Technologies

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Reworkshows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don't want to starve anymore will all find valuable guidance in these pages. 

BizTree just changed its name to Webpato – this is the story of how we went about making the change.

There comes a time for a lot of companies when they decide that it’s time for a new name. Google was once Back Rub, Nissan - Datsun, and Pepsi Cola used to be Brad’s Drink. Maybe the original name is confusing for customers, maybe it no longer represents the product, or maybe it just becomes stale.  For whatever reason, companies find themselves struggling to find a new name. A name change can be just the refreshing boost your company needs to reach the next level. The question is: how do you pick a new name? 

Even if you don't care about being hip, your organization can probably benefit from a Web site.

Are your supporters, clients, customers, or friends asking for your Web address? Do you get a lot of information calls from people who probably have Internet access at work or India Online at home?

If yes, it's probably time to get a site (if you don't have one already). For a relatively modest investment, you can reach customers, clients, donors, and supporters who would never come across your office, your direct mail, even your PSAs. You can strengthen relations with people you already know and meet new people, too. While fundraising on the Internet is still in its infancy, it's likely to grow up fast.

You can't hide from it. Whether you're driving by a billboard, listening to the radio or flipping through the TV channels, every advertisement has dot.com this and dot.com that.

Even in a lean economy, the evolution of the Internet has business taking a new direction. Now companies need a Web site...even if they aren't involved in e-commerce. But this new wave of marketing still takes some old-school advertising.

Web sites need more than good content. A comprehensive advertising campaign is the only way to make a Web site successful. You not only have to tempt potential customers to buy from you but you have to tempt them to buy from you NOW!

This week, many Facebook users are being affected by a coordinated spam attack that is littering newsfeeds and profiles with violent and pornographic images. Though this most recent breach has prompted an outcry (due to the severely disturbing images), these spam attacks are not new or unusual. With millions of active users, Facebook has become a popular target for cybercriminals intent on doing some damage through spamming, phishing, socialbots, etc. In fact, more than 20 percent of newsfeed links currently open viruses or imposter sites. And though Facebook and social media platforms do try to safeguard users’ profiles, hackers continue to attack the system and are actively coming up with new schemes.