Web Promotion
Web Promotion (10)
Social Media Marketing
Social media marketing has now grown to become one of the most important and effective methods of encouraging site traffic and engaging with your target audiences. However many people are wondering what should be done and what steps need to be taken.
Here at Webpato we're passionate about social media. We've been managing many successful online marketing campaigns for years. For social media marketing campaigns we have a structured and flexible approach. We fully understand the need not to force the issues but rather to engage with people in social media through a conversational and intelligent approach.
When carrying out social media marketing campaigns we recommend that the following steps should be taken:
- Campaign planning; define strategy and policies
- Agree your social media marketing toolbox; these are the essential requirements that need putting in place before the campaign begins
- Identify your primary listening posts; we can work with you to identify these, explain their importance and discuss how they should be used.
We can help you work with many social media sites including:
- YouTube
- FriendFeed
- Ning
- Flickr
- Digg
- StumbleUpon
- Slideshare
- Qik
- 12 seconds
Content; Plan content and develop this content so that it is interesting and compelling. Research and agree any key messages.
Multi-media; if required develop multi-media content to support your messages, brand, campaign or profile e.g. video and audio.
User contribution systems; plan and deploy User Contribution Systems (UCS) if possible to encourage customer engagement.
Blogs; our technical team can set up a blog for you and our content team can either train you how to write for it or we can write the content for you.
Buzz metrics; using excellent software tools we can help you measure the effects of your social media marketing on your website and brand profile.
Reputation management; we can put software in place so that you know what people are saying about then respond to any adverse opinions.
Making it all work together; we can help you integrate it all together so that it works to drive more traffic to your site, increases the number of sales and enquiries generated from the site and makes your site more visible.
If you'd like to know more about how we can help you engage with social media effectively call us on +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Pay Per Click (PPC) Management
Webpato is a Google Adwords qualified company which offers pay per click set up andpay per click management services. Our professional pay per click management service covers all aspects of running and managing a successful, ongoing pay per click campaign.
Our Pay Per Click Management Service Includes:
- Pay per click account set up
- Dedicated PPC account manager
- Google Adwords qualified pay per click management team
- Automated PPC bid management software
- Efficient budget management
- Keyword research and regular reviewing
- Monthly detailed pay per click campaign analysis and
- Regular review meetings
- Expert landing page reviewing
- Monitoring for click fraud
Our pay per click campaign management service is designed to help you achieve your desired online marketing objectives, whether they are to get a top position in search engines for a specific search query, reduce your cost per click, target more relevant traffic, or generally increase your online visibility.
By managing your pay per click campaign properly we will ensure that your PPC budget is spent wisely and effectively. Good pay per click management means regularly and continuously making changes to the key phrases you're bidding on. As your competitors change their own PPC campaigns, you will have to take steps to maintain the success of your own pay per click campaign management. Many businesses are seasonal and it is important to make the most of your PPC campaign by making any necessary adjustments to your pay per click account.
Our Google Adwords qualified pay per click management team will manage your PPC campaign on a daily basis and provide detailed and regular reports on all aspects of your pay per click campaign. Working with you, our PPC management team will evolve your best keywords and liaise with Google and other search engines to monitor your PPC campaign for maximum cost effectiveness.
Every one of our pay per click campaigns is managed and monitored with the greatest of care. Our monthly reports show how well your pay per click campaign is performing and we continuously look at your targeted keywords and review their value, how they are deployed, at what times they are being used and generally take advantage of any recognisable trends.
Our pay per click campaign management team will also monitor your PPC campaign to make sure no form of click fraud is being used on your pay per click adverts. Click fraud occurs when a person, an automated script, or a computer program, purposely clicks on your pay per click advertising without actually intending on buying from you or genuinely wanting to actually visit your website. Instead the purpose of committing click fraud is to generate a charge per click to run your PPC budget down with the intention of removing you from your listing position. If this were to occur on your pay click campaign, our pay per click management team would alert you and your pay per click service provider to this misuse of your PPC advertising campaign and prevent this from happening.
Providing a significant return on investment from our pay per click management service and creating cost effective PPC campaigns is central to the Webpato's approach to pay per click management.
At Webpato, using our own state of the art pay per click advertising bid management software, our team of pay per click management specialists will work with you to ensure that your PPC advertising campaign is managed properly.
Typical factors we consider with the management of your pay per click campaign are:
- The budget for your pay per click advertising campaign.
- The pay per click service that should be best used for your PPC advertising campaign (although Google Adwords is the best known PPC advertising provider there are more than three hundred PPC providers).
- The Analytics and KPIs that should be used to measure and monitor the success of your pay per click campaign.
- The positions within the search engines that are required for the PPC campaign for each target keyword and phrase.
- The geographical locations for the PPC advertising campaign.
- The best times for the pay per click advertising campaign to run.
At Webpato our expert team of search engine optimisation consultants will carry out a professional pay per click management campaign to ensure your PPC campaign targets your best keywords using your allocated PPC budget efficiently. If you would like to contact us to find out more about our pay per click management services or to find out more about search engine marketing in general, than please call +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), or search marketing, is a set of Internet marketing strategies that are designed to increase the visibility of a website in search engine results pages (SERPs) and help to improve traffic to a website.
Our Search Engine Marketing Services Include:
- A fully managed search engine marketing campaign
- A dedicated SEM account manager
- A monthly progress report
Search engine marketing when carried out by professional search engine marketing consultants is a very powerful marketing method for increasing website traffic and online customer acquisition.
Search engine marketing (SEM) has the potential to:
- Gain better search engine ranking for keywords
- Generate leads
- Increase sales
- Increase website traffic
- Create brand awareness
- Increase company visibility
Search engine marketing uses a blend of internet marketing techniques to promote websites, such as:
- Search engine optimisation (SEO)
- Pay per click managament (PPC)
- Online public relations (PR)
- Website traffic analytics
By effectively combining this comprehensive range of search engine marketing techniques, it is possible to create optimal results for your online search marketing efforts and achieve high visibility for your website. However, integrating these SEM techniques and carrying them out requires a lot of time, effort and expertise.
Webpato is an award winning search engine marketing company which specialises in integrating the best search engine marketing techniques for a company into a successful and cost effective campaign. Our search engine marketing campaign for your company will only use ethical search engine marketing techniques.
Our team of experienced search engine marketing consultants will ensure a high return on investment by achieving maximum visibility for your website on search engines for your target keywords.
At Webpato our expert team of search engine marketing consultants will carry out the most appropriate search engine marketing techniques to ensure we can formulate the best search engine marketing campaign specific to your website and chosen targeted keywords. If you would like to contact us to find out more about our search engine marketing (SEM) services then please call +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Website Analytics and Traffic Measurement
Website analytics and traffic measurement software help website owners and search engine marketing companies to study the behaviour of visitors to a specific website. Website analytics packages can provide information about where visitors come from and how they interact with your website and track their movements through your website. The main website analytics packages that are available are Google Analytics, Nedstats and Coremetrics
Website analytics can:
- Help benchmark the success of any marketing or search engine marketing campaigns
- Help make future marketing decisions based on customer behavior
- Monitor the movement of visitors around your website
- Learn what customers do and adjust content to meet their needs
- Adjust strategies according to what works
- Identify non-effective strategies and drop them
- Profit from informed advertising and content management decisions
Understanding this website traffic and visitor behavior is crucial to managing a website and an efficient search engine marketing campaign. By tracking this information, website analytics allows you to track the performance of any marketing or search engine marketing campaigns.
Companies are recognising that the investment they make in creating and/ or marketing their websites using search engine optimisation requires a means of measuring the return on that investment. If you are carrying out a search engine marketing campaign such as pay per click then this information will allow you to know which keywords are working, which advert text is the most effective, and where your visitors are dropping off during the conversion process.
Website analytics packages can provide website owners and search engine marketing companies with a marketing tool that allows them to carry out behavioural profiling, customer segmentation and targeted search engine marketing to improve productivity and profitability. From a search engine optimisation stand point website analytics allows you to benchmark the traffic you are currently receiving compared to the new level of traffic a professional SEO campaign can generate for you.
At Webpato our expert SEO team can place analytics on your website to ensure we target the right keywords for your website and allow you to monitor the increase in traffic our SEO services can create. If you would like to contact us to find out more about website analytics or search engine marketing in general, then please call +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Link Building Services (Backlinks)
Link building is a natural search engine optimisation (SEO) technique that involves researching, requesting, and submitting quality backlinks from external sources with the intention of increasing a webpage's position in the search engines.
Our Link Building Services (Backlinks) Includes:
- A dedicated SEO account manager
- Review of your website and objectives
- Keyword research and selection
- Link building services using multiple SEO link building techniques
- Monthly SEO link building report on your search engine positions and the number of backlinks we have generated for your website every month.
In SEO, link building has become a critical element in achieving a good natural search engine position. The amount of quality backlinks to your website is one of the most important criteria used by search engines to rank your pages. On a basic level, the more and higher quality backlinks you have linking to your website the higher your website will rank in the search engines.
Link building not only encourages more traffic to your website from people using the actual backlinks, but SEO link building also provides the following benefits:
- Search engine robots (spiders) follow the backlinks between websites. The more backlinks you have, the more often robots will visit your site.
- Many search engines count backlinks to your website as "votes" for you. They assume that if lots of websites link to your site it must be a relevant website and of high quality.
The link building services we offer are designed to considerably improve a website's visibility in natural search results listings when key, related search terms are used.
Webpato's SEO link building service only uses ethical SEO link building techniques to drive both traffic and backlinks to your website. Our link building service does not use link farms or employ huge link exchange programs as these unethical link building services can cause your website to be penalized by the search engines. Providing a significant return on investment is central to the Webpato approach to natural SEO.
To promote your website we will use multiple SEO link building techniques that will be deployed to move your site up the search engine listings. The more link building that is carried out, the more a website will move up a search engine ranking for specific keywords. Webpato's link building service will provide backlinks to your website from a range of websites held in the Webpato link building database and from high quality industry specific sources.
At Webpato our expert team of SEO consultants will carry out a professional SEO link building service campaign for your website to ensure you only target the best keywords for your website. If you would like to contact us to find out more about link building services or to find out more about search engine marketing in general, then please call +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
SEO Copywriting / Copy Editing
Search engine optimisation (SEO) copywriting is the process of writing usable text content on a webpage so that it is more search engine friendly. The purpose of SEO copywriting is to help websites achieve a higher ranking in search engines for a set of targeted keywords. When copywriting for search engines, it is vital that the copy is also written primarily for potential customers who will read it.
Our SEO Copywriting Service Includes:
- An allocated SEO copywriting specialist
- SEO copywriting for one specific page (minimum 250 words per page)
- Interesting and appropriate text
- Highly targeted keyword density and strategic keyword placement
- Improved internal anchor text linking to other pages on your website
Our SEO Copy Editing Service Includes:
- An allocated SEO copy editing specialist
- SEO copy edited text for one specific page
- Eliminate grammatical errors and textual errors
- Highly targeted keyword density and strategic keyword placement
- Improved internal anchor text linking to other pages on your website
SEO copywriting ensures that target key phrases are used with the best frequency, in the correct places while at the same time ensuring the copy flows and is easy to read by potential customers.
No search engine optimisation strategy is effective without a well balanced element of SEO copywriting or SEO copy editing. Optimising the website content alone will not provide a website with a high ranking on search engines for competitive keywords, but well optimised content does play an integral role in an effective SEO campaign.
The rule of thumb is that "content is king" in search engine optimisation, or more accurately well written content that has been SEO copy written is king for search engines. Webpato will allocate one of our team who specialise in SEO copywriting / copy editing to read the existing text content on a webpages, or write fresh content to make sure the overall website text is search engine friendly in relation to specific targeted keywords.
Webpato will ensure that a website content contains a good range of core targeted keywords and all webpage content is well written, search engine optimised and heavily geared towards relevant information to help increase conversion rates.
As we have established, search engines favour good content so it is important that this aspect of your site is as good as it can be. To achieve this you will need an SEO copywriting / copy editing specialist. That’s where we can help! Our SEO team will be happy to help you regarding your SEO copywriting / copy editing needs.
To find out more about how our SEO copy writing / copy editing service can help your website, or to find out about our other search engine marketing services then please contact us on +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
On page optimisation
On page optimisation is one of the first stages of a search engine optimisation (SEO) campaign which should be carried out on a website after you have researched the keywords you want to target in your SEO campaign.
Our On Page Optimisation Service Includes:
- Changes to website code and structure
- Changes to navigation and internal linking
- Increasing calls to action on pages
- Improved use of target key phrases on the site
- Edited homepage content for better keyword density
On page optimisation is the process by which various factors on an individual webpage affect its listing in the natural search results for specific keywords. These on page optimisation factors are controlled by the content and the coding structure on a webpage. Examples of on page optimisation include actual HTML code, meta tags, keyword placement and keyword density.
On page optimisation is the number of factors contained within a web page that affect its position in the search engine results pages. By carrying out a professional on page optimisation campaign for a website you can not only increase your ranking in search engines but also increase the overall readability and usability of a website for visitors.
However on page optimisation alone will not guarantee a website a high position in search engines, but when integrated with other search engine optimisation services – especially link building – it will increase the effectiveness and likelihood of a higher search engine position.
Webpato’s professional on page optimisation team know that it is vital that your site is as search engine friendly as possible and built to be fully optimised using targeted key phrases. Our SEO team are aware that there are numerous factors which effect a websites performance in search engine results pages.
With this in mind our on page optimisation team will use their professional knowledge of search engine optimisation and apply best practice on page optimisation techniques to a website to improve it for search engines.
Our on page optimisation team will re-develop a website pages so that they are constructed in such a way that suits both users and search engines alike. Our on page optimisation techniques will maximise the potential of a website structure and content so that they can be indexed better by search engines and target main keywords.
At Webpato our expert team of SEO consultants will carry out a professional on page optimisation campaign to ensure you website targets your best keywords. If you would like to contact us to find out more about on page optimisation or to find out more about search engine marketing in general then please call +91 (020) 64005059 or email us.
SEO Competitive Research
Competitive Research, in search engine optimisation (SEO) is a great way of generating valuable information about your market, trends and your current competitive position. SEO competitive research can provide companies and SEO consultants with a comprehensive view of a specific competitive environment by way of various online research channels. At Webpato we regard your competitors in SEO as those companies who rank above you in the search engines for your specific keywords.
Our SEO Competitive Research Service Includes:
- A list of key phrases your competitors are targeting
- A report on your competitors' sites including the level of SEO they have employed
- A monthly research report on where and how your competitors are promoting their sites
By using competitive research for SEO and search engine marketing, it can help you determine what your competitors are doing, what keywords they are using, what sites have backlinks to them and whether they are using a pay per click campaign for specific keywords to strengthen their search engine marketing potential.
By conducting in-depth SEO competitive research, including keyword selection, meta-tag content, page content, link popularity and search engine ranking, we can determine what is working or not working for your major competitors and use it to your advantage.
Through SEO competitive research, you can identify your competitors strengths and weakness and see what SEO techniques they are using. Our SEO competitive research will tell you the challenges your own website may be faced with when there is a side-by-side comparison and give you an indication of how hard it will be to get above them in search engine rankings.
SEO competitive research allows you to understand why your competitors are successful and what SEO techniques they are using and then use this knowledge to improve your own search engine results.
If you're serious about your online business then SEO competitive research must be an integral part of your search engine marketing efforts. It is time consuming to research, review and compare your website with your competitors but by doing so it will improve your overall SEO campaign and help achieve a higher ranking in search engines.
At Webpato our expert team of SEO consultants will carry out SEO competitive research for your website's competitors to ensure we can formulate the best SEO campaign specific to your website and chosen targeted keywords. If you would like to contact us to find out more about our SEO competitive research service or search engine marketing in general, than please call +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Keyword Research
Keyword research analysis identifies the best search phrases or keywords for a website search engine optimisation (SEO) campaign. Keyword research is the main foundation of an effective search engine marketing campaign.
Our Keyword Research Service Includes:
- Identifying and researching a possible set of keywords used by your potential customers.
- Developing and researching additional keywords based upon the clients industry
- Determining the most popular keywords and using them as the core targets for your SEO and PPC management campaigns
Some keyword phrases are highly competitive while others might be infrequently used in search. Keyword research helps you to target the most effective keywords for your website. A general principle in keyword research is those keywords which are most widely searched are also the most competitive. However this does not mean you should target the most popular phrases because these could potentially have a poor conversion rate due to being untargeted.
Keyword research uses the keyword effectiveness index (KEI) to measure how effective a keyword is for a website. The keyword effectiveness index compares the number of times a keyword is searched for with the number of competing webpages for that keyword, to help pinpoint exactly which keywords are most effective for your SEO campaign.
Webpato are experts in professional keyword research and look at a number of aspects. These are:
- Keyword appropriateness and relevance: It is important that the keyphrases targeted are appropriate and relevant to the website of the organisation or business and its products / services. When carrying out keyword research we will work with you to ensure that the correct keywords are targeted.
- Keyword frequency: The search phrases that are searched more often are those that will drive the most traffic to your website. Therefore our professional keyword research service will identify those keywords which have a level of search frequency
- Keyword value: The keywords used must have value to the website owners. By identifying the most valuable keywords through professional keyword research for a website we will ensure that those targeted will produce the most value.
- Keyword competitiveness: The level of competitiveness affects how easily (or otherwise) a top position on search engine results pages can be achieved. Sometimes it is better to target less competitive phrases to produce a good return on investment. Keyword research will reveal the level of competitiveness for your target keywords and key phrases.
At Webpato our expert team of SEO consultants will carry out professional keyword research for your website to ensure you only target the best keywords for your website. If you would like to contact us to find out more about keyword research or to find out more about search engine marketing in general, then please call +91 (020) 64005059 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is a method of online marketing to increase a website's visibility on search engines via organic search results for targeted keywords. Natural search engine optimisation is a process applied to a website to increase the number of visitors by gaining high rankings on the leading search engines.
Our Search Engine Optimisation Service Includes:
- A fully managed search engine optimisation service
- A dedicated SEO account manager
- A monthly progress report on some SEM services
- Fully researched keywords
- Analytics package
- Full on-page optimisation
- Ongoing link building campaign with regular reporting
To achieve a high organic listing on search engines, a natural search engine optimisation company needs considerable knowledge of how search engine algorithms work and the keywords potential customers would search for in relation to an industry.
A natural search engine optimisation campaign looks at many aspects of a website to make sure a site is relevant to the keywords it targets. Our SEO strategies involve changing a website's code, navigation system and/or structure as well as correcting any errors in a website that may prevent search engine indexing programs from fully spidering that site.
We do not use any black hat search engine optimisation (SEO) techniques, such as link farms and keyword stuffing that may cause a website to be penalised by the search engines.
If a website is not seen on the natural lists in the search engines, when potential clients are trying to find a specific product or service, then that website is not achieving the potential sales opportunities that are available to it. So it is vital that your website is as search engine friendly as possible and you employ a professional SEO agency to create a campaign to help your website rank higher in the natural search engine listings for targeted key phrases.
Our natural search engine optimisation strategy for your website improves your website's ranking in the free natural search engine results pages (SERPS).
The best natural search engine optimisation campaigns integrate a number of SEO strategies to improve the level of traffic and enquiries from a website and we will apply best known SEO practices to your site to improve this. Elements of an effective natural SEO campaign are:
- Keyword Research
- Competitive Analysis
- On Page Search Engine Optimisation
- Search Engine Copywriting
- Link Building (Backlinks)
- Website Traffic (Analytics)
How Much Does Natural Search Engine Optimisation Cost?
Our search engine optimisation (SEO) services or search engine marketing (SEM) services can be tailored so that the SEO campaign we provide is totally customised to match your specific website or budget requirements.
At Webpato our expert team of search engine optimisation consultants will carry out the most appropriate level of search engine optimisation to achieve a higher ranking in search engines for your chosen targeted keywords.
If you would like to contact us to find out more about our search engine optimisation services or to find out more about search engine marketing in general then please call +91 (020) 64005059+ or This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Services
Find some of our top services and take advantage of the most professional and determine team.
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Search Engine Marketing (SEM)
Search Engine Marketing (SEM) Search Engine Marketing (SEM), or search marketing, is a set of Internet…
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SEO Competitive Research
SEO Competitive Research Competitive Research, in search engine optimisation (SEO) is a great way of generating…
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Search Engine Optimisation
Search Engine Optimisation (SEO) Search engine optimisation (SEO) is a method of online marketing to increase…
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SEO Copywriting / Copy Editing
SEO Copywriting / Copy Editing Search engine optimisation (SEO) copywriting is the process of writing usable…
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On Page Optimisation
On page optimisation On page optimisation is one of the first stages of a search engine…
